About Ross Forsyth Insurance
Ross Forsyth Insurance is a family-owned life insurance brokerage established in 1986. For more than three decades we’ve supported clients across Australia. Plus, we have no ownership or association with any bank or insurer.
Ross has collaborated with life insurers to develop income protection and trauma insurance products, giving him deep insight into product design, underwriting, and pricing.
With decades of experience behind him, you will have access to ‘preferred pricing’ and comprehensive market comparisons from Australia’s leading insurers. Ross helps clients choose the right cover without paying more than they need to.
Why Ross created Insurance Price Check
Ross Forsyth saw many clients, particularly the self-employed, paying well above market premiums for life insurance and income protection. Seven years ago, he set up a policy review service to address this. Since then, the team has refined the process and helped clients save hundreds, sometimes thousands, each year.
After strong results, he decided to take this approach to the wider market. In early 2026, Ross formalised the service and founded Insurance Price Check.
Insurance Price Check is the alternative that replaces the guesswork of self-service websites like Compare The Market. It uses Iress, industry standard financial adviser software, to examine pricing, loadings, exclusions, existing policy options, occupational categories and more. Combined with Ross’s longstanding relationships with underwriters at major insurers, this helps secure competitive pricing and better outcomes for clients
